Sunday, September 21, 2014

MY MERCHADISING CAMPAIGN





SHAMPOO SAVITAL 


In order to protect and care for the hair of all Colombian families, we have created the new savital shampoo, with its main natural ingredient aloe vera, usually called aloe, which avoids problems with the scalp such as hair loss, dryness, itching or dandruff. 

This wonderful product has novel and varied packages that accommodate the needs of the family, among these are: x 550 ml bottle, Doy pack x 170 ml and 350 ml x 27 ml and cushions; In turn, these products can be found in packs of 12, 24, 36 and 72 boxes. 

Designs that handles this brand are focused on your target market "family", so that all presentations carry the image of a family of aloe vera as the main ingredient, likewise the image of their secondary ingredient, which can be avocado, honey, keratin or duck embryo. 

Gaskets basically handle four colors depending on its ingredients to aloe avocado, the predominant color is green; for aloe with honey, is yellow; for aloe with duck embryo is light brown and the aloe vera with keratin have pink with lilac. 

Mode for use, warnings, ingredients and customer service number for complaints and claims: In each package the product name, net contents, expiration date, bar code and other information as is clearly displayed. 

This product can be found in local shops, traders, distributors wholesalers and supermarkets, special discounts and promotions to customers depending on the purchase you made ​​is.


Friday, September 12, 2014


SHAMPOO SAVITAL 


CAMPAIGN GOAL 


Activation selling point for the brand launch. Development of elements of point of purchase (POP), which visually impact the consumer and provide information on the benefits of the brand.







BRAND CONCEPT

Savital is the shampoo that unites all the nutritional power of Aloe Vera and the finest natural ingredients like keratin, the embryo, avocado and honey. It is a product that returns the shine and vitality to the hair, not just Colombian women but of all his family.


It is the first and only brand in the world with flexible packaging. SAVITAL, Best Shampoo at an amazing price.

TARGET GROUP


Family. Strata 1-2 and 3




RESULT


The form of aloe is abstracted, designing elements point of purchase (POP), with organic shapes, curves and movements projected nature, beauty and sensuality.



FLOOR STAND




SHOPPING MOMENTUM


GONDOLA


TRAY HANDSFREE 


LINEAR TRACTORS 


LINEAR TRAYS 


CARAVAN SAVITAL