SHAMPOO SAVITAL 

CAMPAIGN GOAL 

Activation selling point for the brand launch. Development of elements of point of purchase (POP), which visually impact the consumer and provide information on the benefits of the brand.

BRAND CONCEPT

Savital is the shampoo that unites all the nutritional power of Aloe Vera and the finest natural ingredients like keratin, the embryo, avocado and honey. It is a product that returns the shine and vitality to the hair, not just Colombian women but of all his family.

It is the first and only brand in the world with flexible packaging. SAVITAL, Best Shampoo at an amazing price.

TARGET GROUP

Family. Strata 1-2 and 3

RESULT

The form of aloe is abstracted, designing elements point of purchase (POP), with organic shapes, curves and movements projected nature, beauty and sensuality.

FLOOR STAND

SHOPPING MOMENTUM

GONDOLA

TRAY HANDSFREE 

LINEAR TRACTORS 

LINEAR TRAYS 

CARAVAN SAVITAL